> For the complete documentation index, see [llms.txt](https://vezolve.gitbook.io/activebooks/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://vezolve.gitbook.io/activebooks/crm/articles/automate-lead-creation.md).

# Automate Lead Creation

Leads come from many different sources. It is important that all leads are recorded, assigned to sales executives and followed up.

### 1. Create Leads From Emails[ ](https://docs.erpnext.com/docs/v13/user/manual/en/CRM/articles/automate_lead_capturing#1-create-leads-from-emails) <a href="#id-1-create-leads-from-emails" id="id-1-create-leads-from-emails"></a>

You may have an email address like '<sales@yourcompany.com>' which is probably displayed on your website. People may send emails asking information about your products and services. You can enable [Email Account](https://docs.erpnext.com/docs/v13/user/manual/en/setting-up/email/email-account) to pull these emails and create a lead for each email.

### 2. Create Leads From Webforms[ ](https://docs.erpnext.com/docs/v13/user/manual/en/CRM/articles/automate_lead_capturing#2-create-leads-from-webforms) <a href="#id-2-create-leads-from-webforms" id="id-2-create-leads-from-webforms"></a>

You can also map the Lead form to a [Web Form](https://docs.erpnext.com/docs/v13/user/manual/en/website/web-form) and publish it on your website. When visitors of your website fill the form, it will be automatically added as a Lead.

### 3. Create Leads From Incomplete Orders in E-Commerce Module[ ](https://docs.erpnext.com/docs/v13/user/manual/en/CRM/articles/automate_lead_capturing#3-create-leads-from-incomplete-orders-in-e-commerce-module) <a href="#id-3-create-leads-from-incomplete-orders-in-e-commerce-module" id="id-3-create-leads-from-incomplete-orders-in-e-commerce-module"></a>

You can publish an e-commerce website and allow users to place an order for your products. If a user selects items but doesn't complete the process you can pursue that user as a lead.

### 4. Create Leads By Importing Spreadsheet[ ](https://docs.erpnext.com/docs/v13/user/manual/en/CRM/articles/automate_lead_capturing#4-create-leads-by-importing-spreadsheet) <a href="#id-4-create-leads-by-importing-spreadsheet" id="id-4-create-leads-by-importing-spreadsheet"></a>

If you have a spreadsheet with details of the leads, you can use the [Data Import](https://docs.erpnext.com/docs/v13/user/manual/en/setting-up/data/data-import) feature to import the leads.