# Difference between Lead, Contact and Customer

* **Lead**: is a potential Customer, someone who can give you business.
* **Customer**: is an individual or organization who has given you business.
* **Contact**: is a person who belongs to the Customer. This is applicable in business-to-business scenario, where you may contact multiple individuals belonging to the same customer.

A Lead can be converted to a Customer by selecting “Customer” from the **Make** dropdown. Once the Customer is created, the Lead becomes “Converted” and any further Opportunities from the same source can be created against this Customer.

![Lead, Customer and Contact](https://docs.erpnext.com/files/lead-to-customer.gif)

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